Our Mission is to create and provide quality personal care and home care products that meet the needs of consumers and enhance their everyday life. Every day we show up, at every level, in our different capacities to ensure that we live true to this mission.

We have undergone tremendous change as a business since 2019 that has transformed us and focused our efforts on deeper market penetration within and outside of Africa. In doing this, we aim to drive innovation and competitiveness that will revitalize the home and personal care sector in Kenya, and Africa.