Our Brands

Our portfolio now includes Personal Care Products (Amara Lotion & Petroleum Jelly, Miadi, Palmers), Homecare (So Soft Fabric Softener & Conditioner, Sparkle Dishwashing Liquid, Ace Liquid Toilet Cleaner) & Toys ( Barbie, Hot Wheels, Fisher Price, Mattel Games and Thomas & Friends).


MIADI is a range of hair care products from Haco Industries tailored for African hair. The Miadi portfolio provides an all round solution for all hair needs. The name MIADI is a Swahili word that translates to ‘the promise’ in English.
What MIADI promises is an effective, naturally inspired and all proud hair care experience. Users are therefore assured of a versatile product and guaranteed performance, whether it is for cleansing, conditioning, nourishing, or styling hair.

Ashanti Q

ASHANTI-Q products are made from authentic African Ingredients for nourishment and growth of African hair.
They say that African hair is not manageable but with ASHANTI-Q the African woman and man can now wear their “crown” with confidence.


Amara are specifically formulated for daily use on the whole body and are non-greasy with easy application and quick absorption leaving your skin with a long-lasting moisturizing effect.
Amara contains a unique blend of natural essential oils that soften & smoothen the skin and leaves you with long lasting moisturization and a fresh distinct fragrance that leaves them feeling confident all day.


Palmer's uses only the finest ingredients to provide consumers the highest quality formulas at affordable prices.
All of our products are hand crafted based on Palmer’s long standing heritage and experience in offering superior formulations that deliver results. This is why Palmer’s promise to its consumers has always been an unconditional guarantee of quality.

Sparkle Dishwashing Liquid

Sparkle Dishwashing Liquid, with 5x More Power, is specially formulated with Powerful Degreasing Actives

  • Is Viscous with Active Foam Power
  • Removes Dirt and Grease Fast.
  • Cleans Stubborn Stains Leaving Your Dishes Spotless
  • Fights Strong Food Odors Leaving Your Dishes Smelling Fresh
  • Makes Dishwashing an Enjoyable Experience – Faster and Easier

So Soft

So Soft Fabric Softener & Conditioner is a softener expertly formulated to make you experience silky soft fabrics for your entire family.
It makes your clothes feel softer, smell fresh and more comfortable to wear as the fabric conditioner helps protect the skin by softening fibers in clothes that could irritate delicate skin. Keeps your clothes looking newer for longer.

Ace Toilet Cleaner

New Ace disinfectant toilet cleaner is specially formulated to remove all stains leaving your toilet bowl extra fresh, clean & germ free. It is safe and effective for use on ceramic toilet bowls and stainless steal urinals

  • Cleans
  • Freshenns
  • Dis-infects – Kills 99% germs

Become a Partner

HACO Industries is always ready to partner with like minded individuals and entrepreneurs. If you wish to partner with us as a distributor of any of our brands i.e. MIADI, Amara, Sparkle, Palmer’s or So Soft please reach out to us through the email customercare@haco.co.ke or fill out the contact form found on our contact page. You will be contacted within two working days.