The creation of our products is an inclusive process that seeks to end poverty through equality and equity. We source our natural oils from small-scale farms in rural Kenya that are owned by or primarily employ women.

Our Moringa Oil, for example, is sourced from the Moringa Estate in the coastal county of Kilifi. The majority of the farmers in the estate are women whose cultural context has rendered them poor and voiceless. Some of these women are widows, while others are HIV-positive, and have previously been excluded from meaningful economic activities due to customary beliefs and stereotypes. Through Moringa farming they are empowered; their dignity is restored. The by-products of Moringa oil are not wasted. The women sell these in their townships as animal feed and materials used to make briquettes.

Our Canola Oil is sourced from Nanyuki in rural Central Kenya. These farms focus on skilling small-scale women farmers in conservation agriculture. Many of them come from single households in impoverished backgrounds and are the sole providers for both their immediate and extended families. This climate-smart practice ensures that even as they earn a decent living, they actively boost biological diversity, reduce erosion and practice sustainable water conservation. Canola oil farming has given the women of Nanyuki agency over their lives and enabled them to be self-reliant.

Baobab trees are not only an important environmental factor for our country but also historic and part and parcel of many cultures across the country. We work with Baobab farmers to share knowledge on Baobab trees’ importance in our environmental protection goal. We also engage them in best practice harvesting of Baobab seeds that produce great quality Baobab oil used in making our lotions.