{"id":13,"date":"2019-07-15T17:53:54","date_gmt":"2019-07-15T17:53:54","guid":{"rendered":"http:\/\/haco.co.ke\/miadi\/?page_id=13"},"modified":"2019-08-01T08:58:31","modified_gmt":"2019-08-01T08:58:31","slug":"why-miadi","status":"publish","type":"page","link":"https:\/\/www.haco.co.ke\/miadi\/why-miadi\/","title":{"rendered":"Why MIADI?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1564648006787{padding-top: 7% !important;padding-bottom: 7% !important;background: #f4f7f6 url(http:\/\/haco.co.ke\/miadi\/wp-content\/uploads\/2019\/08\/miadi-be-you-campaign-african-hair-care-products-kinky-hair-treatment.png?id=455) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row css=&#8221;.vc_custom_1564649896288{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1564643165638{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #f4f7f6 !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1564646157236{padding-top: 7% !important;padding-right: 5% !important;padding-bottom: 7% !important;padding-left: 5% !important;background-color: #e77805 !important;}&#8221; el_class=&#8221;light-text-color-abt&#8221;]<\/p>\n<h2 class=\"title_text\" style=\"color: #fff;\">Only MIADI<\/h2>\n<p>MIADI, launched in 2008, was the culmination of 3 years of on-going research and development and an in-depth understanding of Africa ethnic hair, a hair care product that addresses the needs of the African Woman<\/p>\n<p>The brand name MIADI is a Swahili word, which translates to &#8216;the promise&#8217;\u2026. promise of hair care that is not only 100% naturally inspired but also made for the unique needs of African hair. MIADI is a naturally inspired revolution in Hair Care.[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;426&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1564642422015{padding-top: 5% !important;padding-bottom: 3% !important;}&#8221;][vc_row css=&#8221;.vc_custom_1564641670953{padding-bottom: 3% !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][apress_heading sub_title=&#8221;&#8221; delimiter_line_height=&#8221;3&#8243; delimiter_line_width=&#8221;80&#8243; color_scheme=&#8221;design_your_own&#8221; main_heading_color=&#8221;#15366d&#8221; style=&#8221;heading_style3&#8243; title_font_options=&#8221;tag:h1|font_size:42|line_height:44|font_style_bold:1&#8243; subtitle_font_options=&#8221;tag:div&#8221; heading_margin=&#8221;margin-top:20&#8243; delimiter_line_color=&#8221;#15366d&#8221;]Return To African (Hair) Roots[\/apress_heading][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">Remember the afro, the <span style=\"text-decoration: underline;\">natural hairstyle<\/span> forever synonymous with the &#8220;black is beautiful&#8221; movement championed by African-Americans in the 1960s? A group in Ivory Coast is trying to persuade black women to turn the page on their expensive hair-straighteners, extensions and wigs and go natural instead.<\/p>\n<p style=\"text-align: center;\">Blending &#8220;<span style=\"text-decoration: underline;\">natural<\/span>&#8221; with &#8220;<span style=\"text-decoration: underline;\">happy<\/span>&#8221; to produce &#8220;Nappy&#8221;, the group calls itself Nappys de Babi \u2014 Babi being a nickname for Abidjan, Ivory Coast&#8217;s bustling economic capital. Founded more than two years ago, the support group now boasts some 2,400 members, meeting every two months in Abidjan&#8217;s trendy Cocody district to <span style=\"text-decoration: underline;\">share advice, tips, and practical help about keeping their hair natural<\/span>.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;circle-column&#8221;][vc_column_text el_id=&#8221;light-heading&#8221; css=&#8221;.vc_custom_1564642647078{padding-top: 5% !important;padding-right: 5% !important;padding-bottom: 5% !important;padding-left: 5% !important;}&#8221;]<\/p>\n<h3>Only MIADI is specifically formulated to address different needs of African hair.<\/h3>\n<h3>It is a naturally inspired hair nourishment.<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1564643278706{padding-top: 2% !important;}&#8221;][vc_row css=&#8221;.vc_custom_1563277108878{padding-top: 5% !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][apress_heading sub_title=&#8221;&#8221; enable_delimiter=&#8221;&#8221; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3&#8243; subtitle_font_options=&#8221;tag:h3|color:%23e77805|font_style_bold:1&#8243; heading_margin=&#8221;margin-bottom:15&#8243;]Where can I find MIADI products?[\/apress_heading][vc_column_text]<\/p>\n<p style=\"text-align: center;\">You can find MIADI products at the following locations and all major retailers countrywide<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row gap=&#8221;10&#8243;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1563278995120{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f4f7f6 !important;border-left-style: solid !important;border-right-color: #f4f7f6 !important;border-right-style: solid !important;border-top-color: #f4f7f6 !important;border-top-style: solid !important;border-bottom-color: #f4f7f6 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;271&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1563279013027{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f4f7f6 !important;border-left-style: solid !important;border-right-color: #f4f7f6 !important;border-right-style: solid !important;border-top-color: #f4f7f6 !important;border-top-style: solid !important;border-bottom-color: #f4f7f6 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;268&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.jumia.co.ke\/miadi\/&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1563279234396{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f4f7f6 !important;border-left-style: solid !important;border-right-color: #f4f7f6 !important;border-right-style: solid !important;border-top-color: #f4f7f6 !important;border-top-style: solid !important;border-bottom-color: #f4f7f6 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;269&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1563279249533{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;border-left-color: #f4f7f6 !important;border-left-style: solid !important;border-right-color: #f4f7f6 !important;border-right-style: solid !important;border-top-color: #f4f7f6 !important;border-top-style: solid !important;border-bottom-color: #f4f7f6 !important;border-bottom-style: solid !important;}&#8221;][vc_single_image image=&#8221;270&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1563277108878{padding-top: 5% !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][apress_heading sub_title=&#8221;&#8221; enable_delimiter=&#8221;&#8221; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3&#8243; subtitle_font_options=&#8221;tag:h3|color:%23e77805|font_style_bold:1&#8243; heading_margin=&#8221;margin-bottom:15&#8243;]Become a MIADI products retailer?[\/apress_heading][vc_column_text]<\/p>\n<p style=\"text-align: center;\">To become a MIADI Africa retailer in Kenya, please reach out to any of our distributors or fill on the form found on the contact us page. You will be contacted within two working days.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1564648006787{padding-top: 7% !important;padding-bottom: 7% !important;background: #f4f7f6 url(http:\/\/haco.co.ke\/miadi\/wp-content\/uploads\/2019\/08\/miadi-be-you-campaign-african-hair-care-products-kinky-hair-treatment.png?id=455) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row css=&#8221;.vc_custom_1564649896288{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1564643165638{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #f4f7f6 !important;}&#8221;][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1564646157236{padding-top: 7% !important;padding-right: 5%<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/www.haco.co.ke\/miadi\/why-miadi\/\"> Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth-page.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/pages\/13"}],"collection":[{"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":8,"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/pages\/13\/revisions\/485"}],"wp:attachment":[{"href":"https:\/\/www.haco.co.ke\/miadi\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}