Job Opportunity: Brand Manager

Key considerations include:

· Having a robust digital plan to drive the Brand

· Being able to link the marketing agenda to the category/ brand growth – in terms of market share, revenues, volumes and portfolio contribution to total business

· Be at the forefront of driving the brand’s pricing by understanding the competitive landscape, own brand margin levels and drivers

· Providing relevant solutions for both ample and modest budget provisions

• Developing and executing the Brand’s marketing strategies and plans.

Note: Ensure digital marketing initiatives form part and parcel of the marketing strategy as this is an important marketing lever.

• Formulating and co-ordinating marketing activities and programs for the respective Brand
• Being resourceful in understanding the market through trade visits, liaison with on-ground teams, market intelligence seeking, analysis of sales data to determine product and market requirements for existing and future products
• Keep abreast of the brand’s margins performance, and the optimal resultant brand prices
• Identifying new opportunities for growth in relation to existing and new products, segments, geographies etc.
• Determining and managing the Brand’s marketing budget.
• Monitoring, reviewing, and reporting on all marketing activities.

Brand Assets

· Have oversight and clarity of the status of all brand assets e.g. marketing artworks, model usage rights, product labels approval status etc.

Cross Functional Support

• Business Stakeholder Engagement – Work closely with the unit heads, product development team and sales teams to stay abreast of operational capabilities and utilize them as marketing resources as appropriate; Partake in various projects in the respective businesses supported
• Work with partner agencies and suppliers to ensure timely execution of promotional projects and campaigns with the aim of achieving the business and brand objectives.
• Regular performance tracking, preferably weekly, and compilation of a report on the same which is circulated to the respective stakeholders.
• Close out all campaigns/ promotions with a duly signed off report.
• Procurement and Merchandise Management – Liaise with Procurement to ensure correct specification and ordering of merchandise and suppliers sourcing in accordance to budget and business needs while maximizing savings through effective negotiations with service providers.

·       Works closely with the rest of the Marketing team

·       Experience: at least 3 years in a marketing related role

·       Possess good verbal and written communication skills

·       Demonstrate the personal qualities of being a self-starter, organized, results oriented and a team player.

·       Confidence in building relationships, speaking on the phone and face to face.

·       Excellent administrative skills with attention to detail.

·       Good IT skills including Microsoft Outlook, Word and Excel.

·       Strong organizational skills with the ability to multi-task, prioritize workload and meet multiple deadlines.

·       Plenty of enthusiasm, creativity and initiative.

·       Ability to work as part of a team